TippingSprung Publishes Results from Fifth Annual Brand-Extension Survey

by admin on October 3, 2012

New York, New York (PRWEB) January 7, 2009 –

Results from TippingSprung’s fifth annual survey of brand extensions, created in collaboration with advertising and marketing newsweekly Brandweek, revealed which extensions are most compelling and logical, and which are weakest and have the greatest potential to dilute the brand. Major trends in brand extensions were also identified.


“In this challenging marketing and advertising atmosphere, smart brand extensions are becoming launched that build brand equity and open new income streams,” says Martyn Tipping, co-founder of TippingSprung and one of the survey’s authors. “At the exact same time, there seems to be no lack of brand extensions that raise eyebrows.” Some of the far more questionable extensions identified in this year’s survey consist of Burger King men’s apparel and Kellogg’s hip-hop streetwear. Previous “winners” in this category include: Precious Moments funerary urns and caskets, Hooters Air airlines, Cheetos lip balm, and the Salvador Dal

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